Wednesday, July 21, 2010

War of financing widens reach for aspirational luxury cars

Increasing competition often forces companies to think out of the box. And when it comes to fighting it out for the top slot in the domestic luxury car space, it can only mean one thing — how to make the cars more affordable.

The range of options on the entry-level C Class Benz, for example, includes a 0 per cent interest rate for a 3-year loan or a low EMI of Rs 29,299 for a five-year period. Though the on-road prices of these cars are well over Rs 35 lakh, schemes like these do bring the vehicles within the reach..

Read more